Roberts, M. L., & Zahay, D. (2018). Internet marketing: Integrating online and offline strategies (4th ed.). Cengage.
Read Chapter 2: Next Step-The Digital Value Ecosystem, Technologies that Enable Value Chains and Ecosystems, and What Comes Next for the Supply Chain?
Read Chapter 3: Understanding Business Models and Functions of Business Models.
Access the Redshelf textbook in your course from the Getting Started module or from the Bookshelf link on the top navigation bar of the course.
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