LibGuides: MKT-5022 v1: Week 3 Resources

Week 3 Resources

Internet Marketing: Integrating Online and Offline Strategies

Roberts, M. L., & Zahay, D. (2018). Internet marketing: Integrating online and offline strategies (4th ed.). Cengage.

Read Chapter 2: Next Step-The Digital Value Ecosystem, Technologies that Enable Value Chains and Ecosystems, and What Comes Next for the Supply Chain?

Read Chapter 3: Understanding Business Models and Functions of Business Models.

Access your textbook via the Bookshelf tab in the top navigation bar of your course.

MOZ
MOZ, Inc. (2020). MOZ.
SEO Learning resource.
SEO certification
SEOCertification.org. (2020). SEO certification. Author.
SEOcertification.org is the industry’s first vendor-neutral certification developed by professionals for professionals. While not required, it is highly recommended for you to complete.