Roberts, M. L., & Zahay, D. (2018). Internet marketing: Integrating online and offline strategies (4th ed.). Cengage.
Read Chapter 1: How the Internet has Evolved, Digital Disruption and Digital Transformation, and Artificial Intelligence and Cloud Computing-Salesforce and North Face.
Read Chapter 2: The Impact of Digital Transformation on Supply Chains, Strategic Supply Chain Concepts, Next Step-The Digital Value Ecosystem, and Technologies that Enable Value Chains and Ecosystems.
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