Roberts, M. L., & Zahay, D. (2018). Internet marketing: Integrating online and offline strategies (4th ed.). Cengage.
Review Chapter 3: Understanding Business Models, Functions of Business Models, and Evolving Business Models – IBM, GE, and Amazon.
Access the Redshelf textbook in your course from the Getting Started module or from the Bookshelf link on the top navigation bar of the course.
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