LibGuides: MHA-5008 v2: Week 2 Resources

Week 2 Resources

Improving the effectiveness and efficiency of healthcare delivery systems
Aldhizer, G. R., & Juras, P. (2015). Improving the effectiveness and efficiency of healthcare delivery systems. CPA Journal, 85(1), 66-71.
Co-creating value using customer training and education in a healthcare service design
Damali, U., Miller, J. L., Fredendall, L. D., Moore, D., & Dye, C. J. (2016, November). Co-creating value using customer training and education in a healthcare service design. Journal of Operations Management, 47, 80-97.
Healthcare services consumer behavior in the light of social norms influence
Gardan, D. A., & Gardan, I. P. (2015). Healthcare services consumer behavior in the light of social norms influence. Annals of Spiru Haret University Economic Series, 15(1), 19-24. Database: Directory of Open Access Journals.
Forging relationships to coproduce: A consumer commitment model in an extended service encounter
Guo, L., Chen, C., & Xu, H. (2016, July). Forging relationships to coproduce: A consumer commitment model in an extended service encounter. Journal of Retailing and Consumer Services, 31, 380-388.
Strategic management of healthcare organizations: A stakeholder management approach
Harrison, J. S., & Thompson, S. M. (2014). Strategic management of healthcare organizations: A stakeholder management approach. New York, NY: Business Expert Press, LLC.
Read Chapters 4, & 6.
Selling hope: The role of affect-laden health care advertising in consumer decision-making
Kemp, E., Min, K. S., & Joint, E. (2015). Selling hope: The role of affect-laden health care advertising in consumer decision-making. Journal of Marketing Theory & Practice, 23(4), 434-454. doi:10.1080/10696679.2015.1049688.
What’s love got to do with it? Investigating consumer commitment in health care
Kemp, E., & Poole, S. M. (2017) What’s love got to do with it? Investigating consumer commitment in health care. Health Marketing Quarterly, 34(2), 113-127. doi: 10.1080/07359683.2017.1309210.
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, K. H., & Kumar, V. (2018). The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets. Journal of Marketing Research, 55(1), 48-68. doi:10.1509/jmr.16.0283.
The maximizing consumer wants even more choices: How consumers cope with the marketplace of over choice
Mittal, B. (2016, July). The maximizing consumer wants even more choices: How consumers cope with the marketplace of over choice. Journal of Retailing & Consumer Services, 31, 361-370. doi: 10.1016/j.jretconser.2016.05.003.
The five Ps of consumerized healthcare: Converting challenges into opportunities
Phillips, R. & Schulte, H. (2016). The five Ps of consumerized healthcare: Converting challenges into opportunities. Healthgrades White Paper.
Determinants of patient loyalty to healthcare providers: An integrative review
Zhou, W., Wan, Q., Liu, C., Feng, X., & Shang, S. (2017). Determinants of patient loyalty to healthcare providers: An integrative review. Journal of The International Society for Quality in Health Care, 29(4), 442-449. doi:10.1093/intqhc/mzx058.

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