LibGuides: MHA-5008 v2: Week 3 Resources

Week 3 Resources

Hospital executives: Time to check your PR IQ
Goldberg, R. K. (2018, March 9). Hospital executives: Time to check your PR IQ. Becker’s Hospital Review.
Emerging technologies and analytics for a new era of value-centered marketing in healthcare
Agarwal, R., Dugas, M., Gao, G. (Gordon), & Kannan, P. K. (2020). Emerging technologies and analytics for a new era of value-centered marketing in healthcare. Journal of the Academy of Marketing Science: Official Publication of the Academy of Marketing Science, 48(1), 9–23.
Forging relationships to coproduce: A consumer commitment model in an extended service encounter
Guo, L., Chen, C., & Xu, H. (2016, July). Forging relationships to coproduce: A consumer commitment model in an extended service encounter. Journal of Retailing and Consumer Services, 31, 380-388.
What the C-suite should be demanding of healthcare marking teams
Lavelle, D. (2018, July 26). What the C-suite should be demanding of healthcare marking teams. Becker’s Hospital Review.
Creating a model online presence
Martin, T. (2017, December 11). Creating a model online presence. Becker’s Hospital Review.
An exploratory investigation of hospice marketing: How are palliative care providers marketing their services?
Matthews, M., Peters, C., & Lawson, S. (2017). An exploratory investigation of hospice marketing: How are palliative care providers marketing their services? Health Marketing Quarterly, 34(1), 48-61. doi: 10.1080/07359683.2016.1275218.
Partnership of equals: Practical strategies for healthcare CEOs and their boards
McGinn, P. (2009). Partnership of equals: Practical strategies for healthcare CEOs and their boards, 45-61. Chicago, IL: Health Administration Press.
MHA5008 HA Leadership Forum
MHA5008 HA Leadership Forum