Gans, J., Scott, E. L., & Stern, S. (2018). Strategy for Start-Ups. Harvard Business Review, 96(3), 44-51. Entrepreneurs face with a variety of challenges. This article explores strategies intrapreneurs can put to good use: the intellectual property strategy, the disruption strategy, the value chain strategy, and the architectural strategy.
McDonald, R. M., & Eisenhardt, K. M. (2020). Parallel Play: Startups, Nascent Markets, and Effective Business-model Design. Administrative Science Quarterly, 65(2), 483–523. Intrapreneurs can always use strategies that respond to existing forces working against the startup. This article explores a new conceptual framework that incorporate parallel play.
Raz, G. (2017, August 28). AirBnB: Joe Gebbia. How I Built This [Podcast]. This is a fun and engaging overview of how Joe Gebbia utilized feedback loops to improve AirBnB. The history to present day is laid out.