Live episode! Starbucks: Howard Schultz: How I Built this with Guy Raz
Raz, G. (2017, September 28). Live episode! Starbucks: Howard Schultz: How I built this with guy Raz. NPR.org.
Guy Raz interviews Howard Schultz on the origin of Starbucks. This interview also serves as a good insight for how intrapreneurs can use existing resources to launch a startup exemplified in the story of how Peet’s Coffee helped start Starbucks.