BBA-4950 v1

Euchner, J. (2019). Yes ... And: Making Lean Startup Work in Large Organizations. Research Technology Management, 62(6), 36–43.
Lean startup strategies have a level of proven success. This article explores how to incorporate lean startup in existing organizations.

Honig, B., & Samuelsson, M. (2020). Business planning by intrapreneurs and entrepreneurs under environmental uncertainty and institutional pressure. Technovation, 102124.
This article explores how organizations create startups within an existing organization. How organizations adapt to dynamic environments through an entrepreneurial and intrapreneurial perspective is also explored.

Raz, G. (2017, September 28). Live episode! Starbucks: Howard Schultz: How I built this with guy Raz. NPR.org.
Guy Raz interviews Howard Schultz on the origin of Starbucks. This interview also serves as a good insight for how intrapreneurs can use existing resources to launch a startup exemplified in the story of how Peet’s Coffee helped start Starbucks.