MKT-7023: Marketing Science

Ferrell, O. C. (1999). An assessment of the proposed Academy of Marketing Science code of ethics for marketing educators. Journal of Business Ethics, 19(2), 225–228.

Sterne, J. (2017). Artificial intelligence for marketing: Practical applications.
Review Chapter 8 – Where Machines Fail. 15p

Bradlow, E. T. (2009). Marketing science and the financial crisis. Marketing Science, 28(2), 201.

Fine, C., & Rush, E. (2018). “Why does all the girls have to buy pink stuff?” The ethics and science of the gendered toy marketing debate. Journal of Business Ethics, 149(4), 769-784.