MKT-7023 v1

Sterne, J. (2017). Artificial intelligence for marketing: Practical applications.
Optional Reading: Read Chapter 10 – Mentoring the Machine. 15p

Deng, S., Tan, C.-W., Wang, W., & Pan, Y. (2019). Smart generation system of personalized advertising copy and its application to advertising practice and research. Journal of Advertising, 48(4), 356–365.

Biswas, B., & Sanyal, M. K. (2019). Soft intelligence approaches for selecting products in online market. 2019 9th International Conference on Cloud Computing, Data Science & Engineering (Confluence), 432–437.

Ferrell, O. C., & Ferrell, L. (2020). Technology challenges and opportunities facing marketing education. Marketing Education Review, 30(1), 3–14.

Winer, R. S., & Neslin, S. A. (2014). The history of marketing science. Publishers Series in Business.
Optional Reading: Review Chapter 14 – Organizational Buying Behavior, and read Chapter 16 – Sales Force Productivity Models, and Chapter 17 – Sales Promotions. 71p