Gaubinger, K., Rabl, M., Swan, S., & Werani, T. (2014). Innovation and product management: A holistic and practical approach to uncertainty reduction (2015th ed.). Springer. Read Chapter 1.
Marzi, G., Ciampi, F., Dalli, D., & Dabic, M. (2021). New product development during the last ten years: The ongoing debate and future avenues. IEEE Transactions on Engineering Management, 68(1), 330-344.