MKT-5023 v1

Dash, B., Gajanand, M. S., & Narendran, T. T. (2018). A model for planning the product portfolio and launch timings under resource constraints. International Journal of Production Research, 56(15), 5081–5103.

Paavel, M., Karjust, K., & Majak, J. (2017). Development of a product lifecycle management model based on the fuzzy analytic hierarchy process. Proceedings of the Estonian Academy of Sciences, 66(3), 279–286.

Gaubinger, K., Rabl, M., Swan, S., & Werani, T. (2014). Innovation and product management: A holistic and practical approach to uncertainty reduction (2015th ed.). Springer.
Read Chapter 2.

Bocken, N. M. P., de Pauw, I., Bakker, C., & van der Grinten, B. (2016). Product design and business model strategies for a circular economy. Journal of Industrial & Production Engineering, 33(5), 308–320. https://doi-org.proxy1.ncu.edu/10.1080/21681015.2016.1172124