GBM-7004

KFC turning more veg, tweaks global tagline to ’So veg, so good’, launches new veg menu starting with India. (2014). FRPT- Retail Snapshot, 12–13.
“So veg, so good.” Does that sound like KFC? It is KFC’s global tagline. This article focused on KFC and its vegetarian menu in India. There is a demand for vegetarian food in the Indian subcontinent and KFC’s menu options allow for a broader reach.

Ripollés, M., Blesa, A., & Monferrer, D. (2012). Factors enhancing the choice of higher resource commitment entry modes in international new ventures. International Business Review, 21(4), 648–666.
This study looked at businesses referred to as International New Ventures (INVs) and their early entry into international markets. The study found that both experiential knowledge and foreign market knowledge influenced the level of resource these firms committed in the international markets.

Kumar, M., Townsend, J. D., & Vorhies, D. W. (2015). Enhancing consumers’ affection for a brand using product design. Journal of Product Innovation Management, 5, 716.
The authors studied the impact of product level design-based values on the consumers’ overall affective brand-level outcomes for the brand. Product design provides social value and emotional value. The authors found that these had a bigger influence on affection for the brand than functional value or economic value.

Šapić, S., Kocić, M., & Radaković, K. (2018). The effect of a product’s country of origin on the customer loyalty creation process. TEME: Casopis Za Društvene Nauke, 12(4), 1297–1317.
The authors look at the impact of country of origin of the product on customer perception of product quality, design and prestige, and the influence these variables have on customer loyalty. The study found the impact of quality to be minimal.