Why Sustainability Is Now the Key Driver of InnovationNidumolu, R., Prahalad, C.K., and Rangaswami, M. R. (2009). Why Sustainability Is Now the Key Driver of Innovation. Harvard Business Review.
The article discusses how the economic system has placed enormous pressure on the planet while catering to the needs of only about a quarter of the people on it, but over the next decade, twice that number will become consumers and producers.