Using Big Data: How Moneyball and an Ardent Baseball Fan Shaped Successful Metrics-based University PlanningMatthew, R., Bonilla-Martin, E., Santana, D., & Gonzalez, E. (2019). Using big data: How moneyball and an ardent baseball fan shaped successful metrics-based university planning. Planning for Higher Education, 48(1), 46-54.
This short article is a case study of how one university used big data to create key performance metrics to show organizational effectiveness. This process has been an evolving process, focusing on the effective use of data for decision-making.