Estis, R. (2019). The culture imperative - drive growth with customer obsession. SCORE. Customers, as the key stakeholder, are vital to successful ventures. (You will be required to create a free account to listen to this presentation.)
Corcoran, J. (2019). How to connect with any potential customer, referral partner, or influencer. SCORE. Great recommendations for finding and connecting with customers.
SCORE. (2019). What is the difference between B2B and B2C branding? Branding and marketing approach understanding critical to developing proper engagement for principal stakeholders and customers.
How to: know your customer better. (2009). Inc, 7, 65. “If you don't know your customer, then you don't know your business” (How to: know your customer better, 2009, para. 1).
Innocenzo, M. (2018). Marketplaces: An evolution of the customer relationship. Electric Perspectives, 43(6), 39–41. A review of different approaches used to know and understand customer needs and trends.
Rose, T. (2018). 3 Changes to Build Customer Focus: Customer focus is a top strategic priority for most organizations. AMA Quarterly, 4(4), 8–12 . Strategies for building a customer focused venture.
