LibGuides: MKT-7025: Global Product Strategy: Week 6 Resources

Week 6 Resources

A Research Roadmap for Sustainable Design Methods and Tools
Faludi, J., Hoffenson, S., Kwok, S. Y., Saidani, M., Hallstedt, S. I., Telenko, C., & Martinez, V. (2020). A research roadmap for sustainable design methods and tools. Sustainability, 12(8174), 8174.

Peng, M. W. (2017). Global strategy (4th ed.). Cengage.

Read Chapter 9.

Access your Redshelf book in the Getting Started module of the course or click on Bookshelf in the top navigation bar of the course.

Predictable Magic

Prahalad, D., & Sawhney, R. (2010). Predictable magic. Pearson.

Read Chapter 3.

Access your Redshelf book in the Getting Started module of the course or click on Bookshelf in the top navigation bar of the course.

Product Roadmap Formats for an Uncertain Future: A Grey Literature Review
Munch, J., Trieflinger, S., Bogazkoy, E., Eisler, P., Roling, B., & Schneider, J. (2020, August). Product roadmap formats for an uncertain future: A grey literature review. 2020 46th Euromicro Conference on Software Engineering and Advanced Applications (SEAA), 284-291.
Unveiling the Relationship Between Drivers and Capabilities for Reduced Time-To-Market in Start-Ups: A Multi-Method Approach
Mota, R. de O., Godinho Filho, M., Osiro, L., Ganga, G. M. D., & Mendes, G. H. de S. (2021, March). Unveiling the relationship between drivers and capabilities for reduced time-to-market in start-ups: A multi-method approach. International Journal of Production Economics, 233, 1-17.