LibGuides: MKT-7025: Week 6 Resources

Week 6 Resources

A Research Roadmap for Sustainable Design Methods and Tools
Faludi, J., Hoffenson, S., Kwok, S. Y., Saidani, M., Hallstedt, S. I., Telenko, C., & Martinez, V. (2020). A research roadmap for sustainable design methods and tools. Sustainability, 12(8174), 8174.

Peng, M. W. (2017). Global strategy (4th ed.). Cengage.

Read Chapter 9.

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Predictable Magic

Prahalad, D., & Sawhney, R. (2010). Predictable magic. Pearson.

Read Chapter 3.

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Product Roadmap Formats for an Uncertain Future: A Grey Literature Review
Munch, J., Trieflinger, S., Bogazkoy, E., Eisler, P., Roling, B., & Schneider, J. (2020, August). Product roadmap formats for an uncertain future: A grey literature review. 2020 46th Euromicro Conference on Software Engineering and Advanced Applications (SEAA), 284-291.
Unveiling the Relationship Between Drivers and Capabilities for Reduced Time-To-Market in Start-Ups: A Multi-Method Approach
Mota, R. de O., Godinho Filho, M., Osiro, L., Ganga, G. M. D., & Mendes, G. H. de S. (2021, March). Unveiling the relationship between drivers and capabilities for reduced time-to-market in start-ups: A multi-method approach. International Journal of Production Economics, 233, 1-17.