LibGuides: MKT-7025: Global Product Strategy: Week 7 Resources

Week 7 Resources

Inconsistencies in International Product Strategies and Performance of High-Tech Firms
Li, L., Qian, G., & Qian, Z. (2014). Inconsistencies in international product strategies and performance of high-tech firms. Journal of International Marketing, 22(3), 94–113.

Kaltura User Guide
National University (2023). Kaltura User Guide. Graduate Studies Support Center.
This resource includes instructions for recording and uploading videos into courses using Kaltura.

Predictable Magic

Prahalad, D., & Sawhney, R. (2010). Predictable magic. Pearson.

Read Chapter 3

Access your Redshelf book in the Getting Started module of the course or click on Bookshelf in the top navigation bar of the course.

Product Strategies for Export Ventures: An Empirical Investigation among SMEs in an Emerging Economy
Ayob, A. H., & Dana, L.-P. (2017). Product strategies for export ventures: An empirical investigation among smes in an emerging economy. Jurnal Pengurusan, 50, 1–13. doi:10.17576/pengurusan-2017-50-03
Walmart’s Emergent Low-Cost Sustainable Product Strategy
Spicer, A., & Hyatt, D. (2017). Walmart’s emergent low-cost sustainable product strategy. California Management Review, 59(2), 116–141. doi:10.1177/0008125617695287