Li, L., Qian, G., & Qian, Z. (2014). Inconsistencies in international product strategies and performance of high-tech firms. Journal of International Marketing, 22(3), 94–113.
National University (2023). Kaltura User Guide. Graduate Studies Support Center.
This resource includes instructions for recording and uploading videos into courses using Kaltura.
Predictable Magic
Prahalad, D., & Sawhney, R. (2010). Predictable magic. Pearson.
Read Chapter 3
Access your textbook via the Bookshelf tab in the top navigation bar of your course.
Ayob, A. H., & Dana, L.-P. (2017). Product strategies for export ventures: An empirical investigation among smes in an emerging economy. Jurnal Pengurusan, 50, 1–13. doi:10.17576/pengurusan-2017-50-03
