MGT-4110

Kuncoro, W., & Suriani, W. O. (2018). Achieving sustainable competitive advantage through product innovation and market driving. Asia Pacific Management Review, 23(3), 186–192.
The article explores the important relationship between product innovation and sustainable competitive advantage.

Arslan, İ. K. (2019). Green core competence as a sustainable competitive advantage in production and marketing. Journal of Economic & Management Perspectives, 13(3), 5–15.
This article focuses on gaining a competitive advantage through environmental protection, green marketing, and environmental sustainability.

Blazeska, D., & Ristovska, N. (2019). The use of social media as an effective tool for obtaining sustainable competitive advantage. Business Management/Biznes Upravlenie, l(2), 31–45.
This article explores the use of social media to achieve a sustainable competitive advantage through innovations in online marketing and improvement in long-term relationships of the company and focused target marketing.

Todericiu, R., & Stăniţ, A. (2015). Intellectual capital – The key for sustainable competitive advantage for the SME’s sector. Procedia Economics and Finance, 27, 676–681.
This article examines the important role that intellectual capital plays in achieving sustainable competitive advantage for small and medium-sized enterprises (SME's).

Gao, H., Hsu, P.-H., & Kai Li. (2018). Innovation strategy of private firms. Journal of Financial & Quantitative Analysis, 53(1), 1–32.
This article compares innovation strategies of public and private firms based on a large sample over the period 1997-2008. The authors note that strategies are due to differences in firm information environments, CEO risk preferences, firm life cycles, corporate acquisition policies, or investment horizons.