MGT-4110

Kuncoro, W., & Suriani, W. O. (2018). Achieving sustainable competitive advantage through product innovation and market driving. Asia Pacific Management Review, 23(3), 186–192.
The article explores the important relationship between product innovation and sustainable competitive advantage.

Ali Albaz, M. M. (2019). The strategic role of human resources planning to achieve sustainable competitive advantage. Dialogue (1311-9206), 2, 1–13.
The main objective of this article is to show how sustainable competitive advantage is achieved through the strategic role of human resources planning by maximizing value-added, developing innovation and knowledge, and increasing the quality of service provided.

TREND #4: Creating Competitive Advantage Through Data. (2020). Trends Magazine, 31–36.
The value and danger of over-valuing customer data.

Sethi, A., & Dubey, P. (2019). AI-driven competitive advantage isn’t the future--It’s now. Ivey Business Journal, 1–6.
This article explores the potential of artificial intelligence (AI) technology, how it is currently being applied, and its ability to create competitive advantage across a range of industries.

Delivering through diversity. (2018, January). Mckinsey.
This white paper by McKinsey and Co. highlights the strong link between diversity and positive financial performance in global companies.