LibGuides: BUS-7320 v4: Week 2 Resources

Week 2 Resources

Best practice guide for quantitative research design and methods in Dissertations
National University School of Business and Economics. (2020). Best practice guide for quantitative research design and methods in Dissertations. Graduate Studies Support Center, National University.
The SAGE encyclopedia of social science research methods (Vols. 1-0).
Lewis-Beck, M. S., Bryman, A., & Futing Liao, T. (2004). The SAGE encyclopedia of social science research methods (Vols. 1-0). Thousand Oaks, CA: Sage Publications, Inc. doi: 10.4135/9781412950589
Bridging the Business Data Divide: Insights into Primary and Secondary Data Use by Business
Lowry, L. D. (2015). Bridging the business data divide: Insights into primary and secondary data use by business researchers. IASSIST Quarterly, 39(2), 14–25.
Understanding the emotional and informational influence on customer knowledge contribution through quantitative content analysis
Wang, X., Lu, J., Ow, T. T., Feng, Y., & Liu, L. (2021, March 1). Understanding the emotional and informational influence on customer knowledge contribution through quantitative content analysis. Information & Management, 58(2). https://doi.org/10.1016/j.im.2020.103426

Zikmund, W., Babin, B. J., Carr, J., & Griffin, M. (2013). Business research methods (9th ed.). Mason, OH: Cengage Learning.

Read Chapters 2, 8, and 11

Access your Redshelf book in the Getting Started module of your course or from the Bookshelf link in the top navigation bar of the course.