Ziyi, M. (2020, December 18-20). SWOT analysis of the business model of short video platform: Take Tik Tok as an example [Document]. 2020 Management Science Informatization and Economic Innovation Development Conference (MSIEID), Guangzhou, China. https://doi.org/10.1109/MSIEID52046.2020.00015
This article provides the result of a SWOT Analysis conducted on a short video platform. The authors used Tik Tok as an example of the increased popularity and need for new business models to accommodate emerging media forms.