Azanedo, L., Garcia-Garcia, G., Stone, J, & Rahimifard, S. (2020). An Overview of Current Challenges in New Food Product Development. Sustainability, 12(3364), 3364. https://doi.org/10.3390/su12083364 This study looks at food manufacturers. Consumers look for customized, personalized, nutritious low-calorie foods. The study found that within small and mid-sized companies, new food products are developed based on the company’s ad hoc new product development process. The study provides an overview of these processes, including their strengths and shortcomings.
Campbell, S., Mitchell, M., Christia, J., & Clark, M. (2021). New product development and at-home medical tests. Health Marketing Quarterly. https://doi.org/10.1080/07359683.2021.1965823 Covid-19 has forced businesses to find innovative ways to give their consumers what they need. In the health care arena, at-home Covid-19 testing kits have been developed. In this study, the authors looked at the processes involved in the production, distribution, and evaluation of such tests.