Incentive Marketing Strategy under Multi-state Diffusion Model in Online Social Networks. Li, Y., & Victor Li, O. K. (2019). Incentive Marketing Strategy under Multi-state Diffusion Model in Online Social Networks. 2019 International Conference on Computing, Networking and Communications (ICNC), Computing, Networking and Communications (ICNC), 2019 International Conference On, 245–249. https://doi.org/10.1109/ICCNC.2019.8685629
Marketers use online social media networks to advertise their product offerings enabling viral marketing. This study looked at the diffusion process of information using an incentive marketing strategy. Using simulations, the authors determined that the incentive marketing strategy can activate more people, thereby generating more revenue.
