Content Master: ENT-5125: Business Plan Creation

Dziak, M. (2020). Business plan. Salem Press Encyclopedia.
A primer covering the purpose and parts of a business plan.

Ma, H. (2022). 5 Key Steps to Success I Wish I Knew Before Starting a Business. Home Business Magazine: The Home-Based Entrepreneur’s Magazine, 16.
Considerations for success as an entrepreneur.

Koenig, J., Koller, T., & Luu, A. (2022). When bigger isn’t always better. McKinsey Quarterly, 2, 1–4.
The reason big companies choose to start up a new company.

United States Small Business Administration. (2018, December 10). 5 reasons you need a business plan. United States Small Business Administration.
SBA review of the reasons for a business plan.

Nunn, L., & McGuire, B. (2010). The importance of a good business plan. Journal of Business & Economics Research (JBER) (Vol. 8, Issue 2). Clute Institute. https://doi.org/10.19030/jber.v8i2.677.
A discussion of the elements of a business plan and the reasons for each of the elements.

Stutely, R. (2011). The definitive business plan (3rd edition). Pearson Business.
A review of the elements of a business plan.

Terho, H., Eggert, A., Ulaga, W., Haas, A., & Böhm, E. (2017). Selling value in business markets: Individual and organizational factors for turning the idea into action. Industrial Marketing Management, 66, 42–55. https://doi.org/10.1016/j.indmarman.2017.06.015.
Understanding business value selling as part of business planning.