Sébastien Ronteau, Laurent Muzellec, Deepak Saxena, & Daniel Trabucchi. (2023). Digital business models: The new value creation and capture mechanisms of the 21st century. De Gruyter. Read 5.1- 5.6. This book chapter provides an overview of social media connection for data collection, monetization, and marketing transparency.
Korzeniowski, P. (2018). Intent-based marketing: The early bird’s system. CRM Magazine, 22(8), 16–20. Intentional marketing strategies should begin early and continue to change with business progress.
Murphy, J. P. (2020). The hammer, the chisel and the roast: Mass-marketing frozen food in France, 1965–1985. Modern & Contemporary France, 28(2), 157–173. https://doi.org/10.1080/09639489.2019.1581150 A fascinating study on the marketing of frozen food in France and how misguided mass marketing failed to achieve a good return on marketing investment.
Karen Nelson-Field. (2020). The Attention Economy and How Media Works: Simple Truths for Marketers. Palgrave Macmillan. Chapter 3; Read 3.1-3.4.3. A practical look at historical perspective of marketing trends with a glimpse into the future.
Burke, M. (2008). On the run. (cover story). Forbes, 181(3), 82–87. A classic article on how product marketing can create micro-market desire that expanded into the Nike brand marketing now common.
