Cathrine Jansson-Boyd. (2019). Consumer Psychology 2e: Vol. Second edition. Open University Press. Read Chapter 1 covers the study of consumer psychology and motivation and why it is important business development and growth.
Cathrine Jansson-Boyd. (2019). Consumer Psychology 2e: Vol. Second edition. Open University Press. Read Chapter 8 addresses the motivational considerations of consumers and how that affects purchases and patronage.
Cathrine Jansson-Boyd. (2019). Consumer Psychology 2e: Vol. Second edition. Open University Press. Read Chapter 9 is a review of the types of thinking that consumers engage in that affect purchasing and brand loyalty.
National University (2023). Kaltura User Guide. Graduate Studies Support Center.
This resource includes instructions for recording and uploading videos into courses using Kaltura.
