LibGuides: TIM-8500 v4: Week 1 Resources

Week 1 Resources

Practical Research: Planning and Design

Leedy, P. D., & Ormrod, J. E. (2019). Practical research: Planning and design (12th ed.). Pearson.

Chapter 1 introduces key steps in the research cycle along with research terms and tools.

Access your textbook via the Bookshelf tab in the top navigation bar of your course.

Big Data MBA: Driving Business Strategies with Data Science
Schmarzo, B. (2015). Big Data MBA: Driving business strategies with data science. EBSCO eBooks.
Chapter 5 discusses the differences between business and intelligence and data science and provides examples of appropriate data science business applications.
Data Science
Kelleher, J. & Tierney, B. (2018). Data Science. The MIT Press.
Chapter 1 introduction to Data Science (pages 1-28)

Data Science for Business: What You Need to Know About Data Mining and Data-Analytic Thinking
Foster Provost and Tom Fawcett (2015)
Chapter 1: Introduction to Data Science

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