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MBA-5150 v5
Innovation and Marketing
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Lesson 3 Resources
Leading Innovation
Shields, K. (2022).
Leading Innovation
. eCampus.
Read Chapter 8: Product Innovation.
Product Analytics for Data-Driven Decisions: Derive Insights from Web analytics Data
Rodrigues. (2022).
Product analytics for data-driven decisions: derive insights from web analytics data
. [Video]. Addison-Wesley Professional.
What Is a SWOT Analysis
White, J. & Bortoff, C. (2022, March 25).
What Is A SWOT Analysis
? Forbes Advisor.
Coca-Cola SWOT Analysis - SWOT Analysis of Coca-Cola
SWOT Hub. (2023, April 24).
Coca-Cola SWOT Analysis - SWOT Analysis of Coca-Cola
[Video]. YouTube.
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