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MBA-5150 v5
Innovation and Marketing
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Lesson 4 Resources
Principles of Marketing
Gomez Albrecht, M., Green, M., & Hoffman, L. (2023).
Principles of Marketing
. Rice University.
Read Chapters: 2.2, 10.1, and 10.2
7 Stages of Product Development Process [Video]
Tech in 5 Minutes. (2020, June 24).
7 Stages of Product Development Process
[Video]. YouTube.
What is an Infographic?
Sheikh, M. (2020, Feburary 14).
What is an Infographic
. Visme.
This infographic tutorial will help you with your assignment.
The Drivers of Success in New-Product Development
Cooper, R. G. (2019). The drivers of success in new-product development.
Industrial Marketing Management, 76
, 36–47. https://doi.org/10.1016/j.indmarman.2018.07.005
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