PSY-7222 v1

Ariyanti, F. D., & Devin. (2022). Proposed Marketing Strategy in PT. Citatah Tbk with SWOT Analysis Approach and Boston Consulting Group (BCG) Matrix to Increase Sales Volume. Proceedings of the International Conference on Industrial Engineering & Operations Management, 2416–2427.
This article presents an applied approach to using the SWOT Analysis in business settings.

Bennett, C. J., & Kinney, S. K. (2018). Modifying the strategic planning engine: A case study. Planning for Higher Education, 46(4), 18-26.
This article is a case study of a college within a large institution that revised its strategic planning process, including developing performance indicators (which you will learn more about in Weeks 3 and 4 of this course). This institution provides an excellent example to demonstrate how to operationalize the planning processes.

Oh, Y. S., Arthur-Banning, S. G., & Domka, M. (2021). SWOT Analysis on the Potential Growth of Football 5-a-side Programme Across the United States: an exploratory case study approach for Athletes with visual impairment. Sport in Society, 24(9), 1683–1697.
This article applies the SWOT Analysis strategy to the professional sports setting.