MBA-6010 v6

New Product Development. (2016, January 1). (Video). SAGE Publications, Ltd. https://doi.org/10.4135/9781473988507

Satariano, A. (2015). Apple Gets More Bang For Its R&D Buck. Bloomberg Businessweek, 4453, 38–39.
Satariano presented research and development (R&D) spending among U.S. technology firms with a focus on Apple. Specifically, Apple Inc.’s promotion of innovation among suppliers, spending on marketing and advertising, and a comparison to R&D spending by the search engine firm Google Inc.

Vitton, J. J., Schultz, P. L., & Butz, N. T. (2014). Eastman Kodak: Facing Disruptive Technological Change. Journal of Critical Incidents, 7, 83–86.
This article is a case study of a critical incident prepared with the intent as a basis for class discussion. Learners are directed to consider Kodak’s decisions and actions in response to the competitive context.

National University (2023). Kaltura User Guide. Graduate Studies Support Center.
This resource includes instructions for recording and uploading videos into courses using Kaltura.
Use this guide to record your podcast assignments in Kaltura Capture.