Quality Management for Competitive Advantage in Global MarketsSaiz-Álvarez, J. M., & Olalla-Caballero, B. (2021).
Quality management for competitive advantage in global markets. Business Science Reference.
This reference provides broad historical and background information examples for the impact of Quality Management on global markets across industries. It further provides a longitudinal view on its role in emerging technologies and industries.
- Read Chapter 1: The Role of Quality Management in Firm Performance.
- Read Chapter 2: Enterprise Quality Perception in a Changing Environment.