LibGuides: MKT450 v1: Module 1

Lesson 1

The Business Models Handbook: Templates, Theory and Case Studies
Hague, P. (2019). The business models handbook: Templates, theory and case studies,. Kogan Page, Limited.
Read chapters 1, 2, 4, 12, 48

The Transformative Business Model
Loch, C. (2016). The transformative business model. Harvard Business Review. https://hbr.org/2016/10/the-transformative-business-model
What is a Business Model? The 30 Types Explained
Pahwa, A. (2022). What is a business model? The 30 types explained. Feedough. https://www.feedough.com/what-is-a-business-model/
Business Model – What Is It and How It Works
Pereira, D. (2022). Business model – What is it and how it works. The Business Model Analyst. https://businessmodelanalyst.com/business-model/
9 Disruptive Business Models Explained – New Opportunities for Companies
Talin, B. (2022). 9 disruptive business models explained – New opportunities for companies. More Than Digital. https://morethandigital.info/en/9-disruptive-business-models-new-opportunities-for-companies/

27 Examples of Product Benefits
Spacey, J. (2017). 27 examples of product benefits. Simplicable. https://simplicable.com/new/product-benefits
Jeff Dyer on Innovation
Dyer, J. (2017, Nov 2). Jeff Dyer on Innovation [Video]. LinkedIn Learning. https://www.linkedin.com/learning/jeff-dyer-on-innovation?u=2168252