MKT450 v1

Hague, P. (2019). The business models handbook: Templates, theory and case studies. Kogan Page, Limited.
Read chapters 3, 5, 8, 10, 21, 33, 45

Schooley, S. (2022). SWOT analysis: What it is and when to use it. Business News Daily. https://www.businessnewsdaily.com/4245-swot-analysis.html

Laoyan, S. (2022). 4 steps of the PEST analysis process. Asana. https://asana.com/resources/pest-analysis

Momin, A. (2022). Marks and spencer SWOT analysis: Strong global presence and eCommerce opportunity. Pestle Analysis. https://pestleanalysis.com/marks-and-spencer-swot-analysis/

Friesner, T. (2014). Three levels of a product. Marketing Teacher. https://www.marketingteacher.com/three-levels-of-a-product/

Teodorescu, D. (2022). What is product value? (Plus how to define product value in 4 steps). Indeed. https://www.indeed.com/career-advice/career-development/product-value

Pollack, S. (2012). The value hypothesis. Forbes. https://www.forbes.com/sites/scottpollack/2012/04/12/the-value-hypothesis/?sh=641176014af4

The Keep It Simple. (2021). Product portfolio – 7 methods and techniques for product position. https://www.thekeepitsimple.com/portfolio-analysis/

Brush, K. (2022). The MoSCoW Prioritization Method Explained. TechTarget. https://www.techtarget.com/searchsoftwarequality/definition/MoSCoW-method