LibGuides: MKT450 v1: Module 4

Lesson 4

The Business Models Handbook: Templates, Theory and Case Studies
Hague, P. (2019). The business models handbook: Templates, theory and case studies. Kogan Page, Limited.
Read chapters 17, 41, 48, 49, 50, 51

5 Steps to Creating More Customer Value
Stark, K., & Stewart, B. (2011). 5 steps to creating more customer value. https://www.inc.com/karl-and-bill/5-steps-to-creating-more-customer-value-.html
Customer Value: What It Means and How to Create It
Kawaski, G. (2021). Customer value: What it means and how to create it. https://tallyfy.com/customer-value/
14 Effective Tips for Creating Value for your Customers
Indeed Editorial Team. (2022). 14 effective tips for creating value for your customers. https://www.indeed.com/career-advice/career-development/creating-value-for-customers
How Benefit Segmentation Will Take Your Marketing Campaigns to the Next Level.
Fontanella, C. (2021). How benefit segmentation will take your marketing campaigns to the next level. https://blog.hubspot.com/marketing/benefit-segmentation
How to Craft a Value Proposition
Indeed Editorial Team. (2021). How to craft a value proposition. https://www.indeed.com/career-advice/career-development/value-proposition

Business Model Pattern List
Adapted from Gassman, O., Frankenberger, K., Choudury,M., & Cisk,M. (2022). Business model navigator: The strategies behind the most successful companies. https://sadaghianifar.com/uploads/2f58cfd1ea5446298adb215b7eeddd51.pdf