MKT450 v1

ague, P. (2019). The business models handbook: Templates, theory and case studies. Kogan Page, Limited.
Read chapters 16. 25, 39, 40, 43

Udoagwu, K. (2022). What are segmentation bases in marketing? Wrike. https://www.wrike.com/blog/what-are-segmentation-bases/#Wrike-for-segmentation-bases

Nasrudin, A. (2022). Values, attitudes and lifestyles (VALS): Categories and why they matter. Penpoin. https://penpoin.com/values-attitudes-and-lifestyles-vals/

Ianuzzi, A. (2014). Market segmentation criteria – 5 essential criteria. Linkedin. https://www.linkedin.com/pulse/20140730082827-41390803-market-segmentation-criteria-five-essential-criteria/

Startup Guide Ionos. (2018). Market analysis-the definition. https://www.ionos.com/startupguide/grow-your-business/market-analysis-definition/

Thekeepitsimple. (2021). Portfolio analysis – 7 methods and techniques for product position. https://www.thekeepitsimple.com/portfolio-analysis/