LibGuides: MKT458 v1: Module 4

Module 4 Required Resources

Your course textbook can be accessed via the DART eBook link in the Getting Started module.

New Products Management

Crawford, M., & Benedetto, A. (2021). New products management (12 ed.). McGraw Hill Higher Education.

Read the following chapters:

Development:

Chapter 11: Design

Chapter 12: Development Team Management

Chapter 13: Product Use Testing

Launch:

Chapter 14: Strategic Launch Planning

Chapter 15: Implementation of the Strategic Plan

Chapter 16: Market Testing

Chapter 17: Launch Management

Chapter 18: Public Policy Issues

AI in Product Development

10 Ways AI is Improving New Product Development
Columbus, L. (2020). 10 ways AI is improving new product development. Forbes. https://www.forbes.com/sites/louiscolumbus/2020/07/09/10-ways-ai-is-improving-new-product-development/?sh=6c806c585d3c

AI in Product Launches

10 Ways to Use AI for a Successful Product Launch
Helfrich, T. (2022). 10 ways to use AI for a successful product launch. Forbes. https://www.forbes.com/sites/forbestechcouncil/2022/08/12/10-ways-to-use-ai-for-a-successful-product-launch/?sh=17c061674b18

Mind Map in Product Design

How to Use Mind Map in Product Design
Babich, N. (2020). How to use mind map in product design. Shopify Partners. https://www.shopify.com/partners/blog/mind-map#:~:text=A%20mind%20map%20is%20an,related%20to%20the%20product's%20design