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MKT458 v1

Module 4 Required Resources


Your course textbook can be accessed via the DART eBook link in the Getting Started module.

New Products Management

Crawford, M., & Benedetto, A. (2021). New products management (12 ed.). McGraw Hill Higher Education. 

Read the following chapters:


Chapter 11: Design 

Chapter 12: Development Team Management 

Chapter 13: Product Use Testing 


Chapter 14: Strategic Launch Planning 

Chapter 15: Implementation of the Strategic Plan 

Chapter 16: Market Testing 

Chapter 17: Launch Management 

Chapter 18: Public Policy Issues 

Module 4 Optional Resources

AI in Product Development 


AI in Product Launches 


Mind Map in Product Design