Skip to Main Content

MKT458 v1

Module 3 Required Resources


Your course textbook can be accessed via the DART eBook link in the Getting Started module.

New Products Management

Crawford, M., & Benedetto, A. (2021). New products management (12 ed.). McGraw Hill Higher Education. 

Read the following chapters:

Chapter 7: Concept Evaluation and Testing 

Chapter 8: The Full Screen 

Chapter 9: Sales Forecasting and Financial Analysis 

Chapter 10: Product Protocol 

Links for Assignments


Assignment 3: Evaluate Concepts and Assess by Testing 

Expert Choice

Quiz 3:Examine Concept and Project Evaluation Scenarios

#1 L'Oréal

#2 Siemens

Module 3 Optional Resources


Mindmap Articles