LibGuides: MKT458 v1: Module 3

Module 3 Required Resources

Your course textbook can be accessed via the DART eBook link in the Getting Started module.

New Products Management

Crawford, M., & Benedetto, A. (2021). New products management (12 ed.). McGraw Hill Higher Education.

Read the following chapters:

Chapter 7: Concept Evaluation and Testing

Chapter 8: The Full Screen

Chapter 9: Sales Forecasting and Financial Analysis

Chapter 10: Product Protocol

Assignment 3: Evaluate Concepts and Assess by Testing

Quiz 3:Examine Concept and Project Evaluation Scenarios

AI Will Transform Product Management
Afshar, V. (2018). AI will transform product management. ZDNET. https://www.zdnet.com/article/ai-is-transforming-product-management/
What You Need to Know About Product Management for AI.
Skimiricgh & Loujudes, (2020, March). What you need to know about product management for AI. Oreilly https://www.oreilly.com/radar/what-you-need-to-know-about-product-management-for-ai/
Artificial Intelligence for New Product Development
Skuza. (2020). Artificial Intelligence for new product development. https://arekskuza.com/the-innovation-blog/artificial-intelligence-for-new-product-development/
Ground Rules for Applying AI to Product Management
Tsao, P. (2020). Ground rules for applying AI to product management. Mind the Product. https://www.mindtheproduct.com/ground-rules-for-applying-ai-to-product-management/
Essential Guide to AI Product Management
Bhatti, B. (2019). Essential guide to AI product management. The Start Up. https://medium.com/swlh/essential-guide-to-ai-product-management-9483688d38d0

Mindmap for Product Managers-Four Best Practices
Li, L. (2018). Mindmap for product managers-Four best practices. Medium. https://medium.com/@Lynia_Li/mind-map-for-product-managers-4-best-practices-994c40bc9822
Mindmap of a Product- 9 Tips for Winning Product Plans.
Ayoa. (2021). Mindmap of a product- 9 tips for winning product plans. https://www.ayoa.com/ourblog/mind-map-of-a-product-9-tips-for-a-winning-product-plan/