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ANA350

Module 2 Required Resources

Textbook

Business Analytics by Jeffrey D. Camm; James J. Cochran; Michael J. Fry; Jeffrey W. Ohlmann
ISBN: 9780357902202
Publication Date: 2023
Camm, J. D., Cochran, J. J., Fry, M. J., Ohlmann, J. W. (2023). Business analytics. (5th ed). Cengage.

Read the following chapters:

Chapter 6: Descriptive Data Mining (Sections 6.2-6.4)
- This chapter focuses on introducing you to analytics, data mining, and data science.
Chapter 8: Linear Regression (8.4-8.10)
- This chapter expands on basic regression concepts to include multi-variate regression, regression with big data, and non-linear modeling.

Your course textbook can be accessed via the DART eBook link in the Getting Started module.

Video

Dendograms (4:48)
Orange Data Mining (2023). Dendograms. [Video]. Youtube. https://www.youtube.com/watch?v=UYz5vIxH_UI