LibGuides: MKT452 v1: Module 4

Module 4

Goldman, E., & Tushnet, R. (2022). Advertising & marketing law: Case & materials (6th ed.). Independently published. ISBN: 979-8845873958

Read Chapter 5, Which Facts Matter? Reasonable Consumers and Materiality.

Note: Access your text via the PDF file included in Getting Started.

*Refer back to the resources for Module 1 as needed.

AI in Search of Unfairness in Consumer Contracts: The Terms of Service Landscape
Lagioia, F., Jablonowska, A., Liepina, R., & Drazewski, K. (2022). AI in search of unfairness in consumer contracts: The terms of service landscape. Journal of Consumer Policy, 45(3), 481-536.
Intellectual Property in the Age of Open Source
Greenbank, L. (n.d.). Intellectual property in the age of open source [Video file]. TED.

AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience
King, K. (2022). AI strategy for sales and marketing: Connecting marketing, sales and customer experience. Kogan Page, Limited.
This text is recommended for this module.
Regulating Content on Social Media: Copyright, Terms of Service and Technological Features
Tan, C. (2018). Regulating content on social media: Copyright, terms of service and technological features. UCL Press.
This text is recommended for this module.