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MKT452 v1

Module 4

Goldman, E., & Tushnet, R. (2022). Advertising & marketing law: Case & materials (6th ed.). Independently published. ISBN: 979-8845873958

Read Chapter 5, Which Facts Matter? Reasonable Consumers and Materiality.

Note: Access your text via the PDF file included in Getting Started.

*Refer back to the resources for Module 1 as needed.