LibGuides: MKT452 v1: Module 3

Module 3

Goldman, E., & Tushnet, R. (2022). Advertising & marketing law: Case & materials (6th ed.). Independently published. ISBN: 979-8845873958

Read Chapter 4, Deception.

Note: Access your text via the PDF file included in Getting Started.

*Refer back to the resources for Module 1 as needed.

Tag: Consumer Protection
Federal Trade Commission. (n.d.). Tag: Consumer protection.
Why the Patent System Should Look More Like Indiana and Less Like Kentucky
Marco, A. (2018). Why the patent system should look more like Indiana and less like Kentucky [Video file]. TEDxTysons.

Legal Aspects of Marketing and Sales
Anonymous. (2022). Legal aspects of marketing and sales. LibreTexts.
This text is recommended throughout the course.
Organizing Marketing and Sales: Mastering Contemporary B2B Challenges.
Andersson, P., Axelsson, B., & Rosenqvist, C. (2018). Organizing marketing and sales: Mastering contemporary B2B challenges. Emerald Publishing Limited.
This text is recommended throughout the course.