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ANA615 v1

Lesson 2

Data Mining for Business Analytics

  • Read Chapter 4 (pages 99-119): Dimension Reduction

Shmueli, G., Bruce, P.C., Gedeck, P., & Patel, N.R. (2019). Data mining for business analytics. Wiley Global Research (STMS).

This chapter will discuss specifics around why and how we use variable reduction techniques, as well as classification and modeling techniques that do this automatically.

Lesson 3

Data Mining for Business Analytics

  • Read Chapter 5 (pages 125-153): Evaluating Predictive Performance

Shmueli, G., Bruce, P.C., Gedeck, P., & Patel, N.R. (2019). Data mining for business analytics. Wiley Global Research (STMS).

In this chapter, you will learn the tools of model evaluation, including classifier performance, ranking, and oversampling techniques, along with why we do this.