MBA-5150 v6

Gomez Albrecht, M., Green, M., & Hoffman, L. (2023). Principles of Marketing. Rice University.
Read Chapters: 2.4 and 14.3.

Key Performance Indicators. (2019). Gildan Audio.

Cooper, R. G. (2019). The drivers of success in new-product development. Industrial Marketing Management, 76, 36–47. https://doi.org/10.1016/j.indmarman.2018.07.005

Riserbato, R. (2021, June 10). 15 Key Performance Indicators to Help Improve Your Marketing. Hubspot.