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MBA-5150 v6
Lesson 6 Resources
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MBA-5150 v6
Innovation and Marketing
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Lesson 6 Resources
Principles of Marketing
Gomez Albrecht, M., Green, M., & Hoffman, L. (2023).
Principles of Marketing
. Rice University.
Read Chapters: 2.4 and 14.3.
Key Performance Indicators
Key Performance Indicators. (2019). Gildan Audio.
The Drivers of Success in New-Product Development
Cooper, R. G. (2019). The drivers of success in new-product development.
Industrial Marketing Management, 76
, 36–47. https://doi.org/10.1016/j.indmarman.2018.07.005
15 Key Performance Indicators to Help Improve Your Marketing
Riserbato, R. (2021, June 10).
15 Key Performance Indicators to Help Improve Your Marketing
. Hubspot.
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