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MBA-5150 v6
Lesson 7 Resources
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MBA-5150 v6
Innovation and Marketing
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Lesson 7 Resources
Principles of Marketing
Gomez Albrecht, M., Green, M., & Hoffman, L. (2023).
Principles of Marketing
. Rice University.
Read Chapter 2: Strategic Planning in Marketing.
Leading Innovation
Shields, K. (2022).
Leading Innovation
. eCampus.
Read Chapter 5: Sustainable Innovation
Marketing plan
Ruckno, H. (2020).
Marketing plan
. Salem Press Encyclopedia.
How to Create a Marketing Plan
Vennage. (2022).
How to create a marketing plan
[Video]. Vennage.
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