MBA-5102 v7

Cambalikova Andrea. (2021). Modern trends in business management in the light of globalization. SHS Web of Conferences, 92.
This article speaks to the changes and trends that have occurred within the management of organizations due to globalization.

Goulven, K. L., Mihovand, I., & Stabile, M. (2023). Five global trends in business and society in 2023. INSEAD Knowledge Publications, 1–6.
This article highlights five key issues that are currently impacting business; some of which will continue to influence business.

Mckenna, P. J. (2021). Is Your Industry Group Monitoring Trends? Of Counsel, 40(6), 5-8.
In this article, the author discusses the importance of organizations monitoring trends and provides some methods of keeping informed of new trends.

Ojala, M. (2019). Business trends, fads, rumors, and influencers. Online Searcher, 43(4), 58-60.
This article covers the ideas of long-lasting business trends, fads that come and go, and how rumors affect a company. Technology is a huge component in businesses today, and understanding the impact is absolutely important. Also covered is how marketing plays a role in trends. Some companies pay an 'influencer' to sway the consumer and promote specific products or services that end with long-lasting trends. Many times, this data depends on survey research. Tools include forecasting, Internet searching, role models, and media.

The business trend that unites Walmart and Tiffany & Co. (2023, May 2). The Economist, NA.
This article pointed out how the pandemic and economic and market fluctuations have impacted on consumer spending.

Yeganeh, H. (2021). Emerging social and business trends associated with the Covid-19 pandemic. Critical Perspectives on International Business, 17(2), 188–209.
This article outlines and discusses numerous trends that have emerged as a result of the COVI-19 pandemic.

[Statista]. (2023, January 23). Consumer trends 2023: Sustainability edition. [YouTube]. https://youtu.be/iNywd2nIAWw
This brief video shares some interesting consumer trends that have emerged.

(2019). Business and marketing insights: an interview with mark gagnon [Video]. SAGE Knowledge.
This is an interesting video about different approaches to difficult business decisions.

(2019). How to collect and analyze market data [Video]. SAGE Knowledge.
This is an interesting video discussion about collecting consumer data and analyzing it to make decisions.