GBM502

Strizhakova, Y., & Coulter, R. A. (2015). Drivers of local relative to global brand purchases: A contingency approach. Journal of International Marketing, 23(1), 1–22.
Review this article for more information on global competitive dynamics for multinational enterprises.

Wu, J., Lao, K. F., Wan, F., & Li, J. (2019). Competing with multinational enterprises’ entry: Search strategy, environmental complexity, and survival of local firms. International Business Review.

National University (2023). Kaltura User Guide. Graduate Studies Support Center.
This resource includes instructions for recording and uploading videos into courses using Kaltura.

Vardar, N. (2018, February 28). How a local brand can compete against international giants [Video]. In The Business & Management Collection, Henry Stewart Talks.
Review this video for more information on global competitive dynamics for multinational enterprises.

Council of Supply Chain Management Professionals (n.d.). CSCMP supply chain management definitions and glossary.
Read this article for more information on managing complex global value streams and supply chain management processes. Also, become familiar with the terms on this subject in the glossary.

Presutti, W. D., & Mawhinney, J. (2013). Understanding the dynamics of the value chain. ProQuest Ebook Central.
Skim this book for more information on managing complex global value streams and supply chain management processes.

Das, K. (2011). A quality integrated strategic level global supply chain model. International Journal of Production Research, 49(1), 5–31.
Read this article for more information on managing complex global value streams and supply chain management processes.