MKT523

Gaubinger, K., Rabl, M., Swan, S., & Werani, T. (2014). Innovation and product management: A holistic and practical approach to uncertainty reduction (2015th ed.). Springer.

Chang-Lin, Y., & Hung-Kung, H. (2019). Optimized new product development strategy. International Journal of Organizational Innovation, 12(1), 110-121.

Gruner, R. L., Vomberg, A., Homburg, C., & Lukas, B. A. (2019). Supporting new product launches with social media communication and online advertising: Sales volume and profit implications. Journal of Product Innovation Management, 36(2), 172-195.

Mulder-Nijkamp, M. (2020). Bridging the gap between design and behavioral research: (Re)searching the optimum design strategy for brands and new product innovations. Creativity & Innovation Management, 29(S1), 11-27.

Nakata, C., Rubera, G., Im, S., Pae, J. H., Lee, H. J., Onzo, N., & Park, H. (2018). New product creativity antecedents and consequences: Evidence from South Korea, Japan, and China. Journal of Product Innovation Management, 35(6), 939-960.

Neira-Rodado, D., Ortiz-Barrios, M., De la Hoz-Escorcia, S., Paggetti, C., Noffrini, L., & Fratea, N. (2020). Smart product design process through the implementation of a fuzzy KANO-AHP-DEMATEL-QFD approach. Applied Sciences, 10(5), 1792-1820.

Severgnini, E., Takahashi, A. R. W., & Abib, G. (2019). Risk and organizational ambidexterity: A meta-synthesis of a case study and a framework. Brazilian Business Review (Portuguese Edition), 16(5), 470-499.