LibGuides: MKT523: Module 4 Resources

Module 4 Required Resources

Your course textbook can be accessed as an ebook via the NU Library link provided below.

Innovation and Product Management: A Holistic and Practical Approach to Uncertainty Reaction
Gaubinger, K., Rabl, M., Swan, S., & Werani, T. (2014). Innovation and product management: A holistic and practical approach to uncertainty reduction (2015th ed.). Springer.

Extending PESTEL Technique to Neutrosophic Environment for Decisions Making in Business Management
Espinoza, J. A. M., Proano, P. A., Villavicencio, J. R. M., & Villegas, M. A. (2019, December). Extending PESTEL technique to neutrosophic environment for decisions making in business management. Neutrosophic Sets and Systems, 27, 228-231.
Expected Influence of Ethics on Product Development Process
Larsson, S. (2008). Expected influence of ethics on product development process. Communication, Capitalism & Critique, 4(2), 246-253.
Companies, Meet Ethical Consumers: Strategic CSR Management to Impact Consumer Choice
Kuokkanen, H., & Sun, W. (2020). Companies, meet ethical consumers: Strategic CSR management to impact consumer choice. Journal of Business Ethics, 166(2), 403-423.
Business Ethics and Social Responsibility
Marinova, N. (2019). Business ethics and social responsibility. Trakia Journal of Sciences, 17(Supplement 1), 586-588.