Your course textbook can be accessed via the DART eBook link in the Getting Started module.
Read Chapter 1: The 7Ps of Healthcare Organizations. This chapter (pp. 2-23) focuses on the fundamentals of healthcare marketing, including the 7Ps of the marketing mix, identifying target markets, crafting a value proposition, understanding branding perceptions, adopting a marketing mindset, and the critical role of building lasting trust.
Read Chapter 2: The Healthcare Paradigm Shift. This chapter (pp. 24-39) explores the evolving healthcare paradigm, examines the Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) topics, and discusses the profound impact of technology on healthcare.
Healthcare Marketing: Strategies for Creating Value in the Patient Experience. by Barbara Ross Wooldridge and Kerri M. Camp
ISBN: 9781516514267
Publication Date: 2019
Wooldridge, B. R., & Camp, K. M. (2019). Healthcare marketing: Strategies for creating value in the patient experience. Cognella.
Healthcare Marketing: Strategies for Creating Value in the Patient Experience. by