HCA409

Textbook

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• Read Chapter 1: The 7Ps of Healthcare Organizations. This chapter (pp. 2-23) focuses on the fundamentals of healthcare marketing, including the 7Ps of the marketing mix, identifying target markets, crafting a value proposition, understanding branding perceptions, adopting a marketing mindset, and the critical role of building lasting trust. 
• Read Chapter 2: The Healthcare Paradigm Shift. This chapter (pp. 24-39) explores the evolving healthcare paradigm, examines the Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) topics, and discusses the profound impact of technology on healthcare.