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COM442 v1

Module 3: Required Textbook Chapters

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

Scott, D. M. (2022). The new rules of marketing and PR: How to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly (8th ed.). John Wiley & Sons.

Part III Action Plan for Harnessing the Power of the New Rules

  • Chapter 10: Strategies for Creating Awesome Content (pp. 195-213). Learn how to create thoughtful content meeting the needs of your target audiences while supporting your organization’s goals and objectives.
  • Chapter 12: Social Networking as Marketing (pp. 225-259). Connecting with fans by sharing more than selling to build a passionate fan base.